Company News, New Products

CoverGirl Calls On Influencers

New in-store campaign channels power of social media.

According to Hubspot, 71% of consumers are more likely to make a purchase based on a social media reference alone. As a result, CoverGirl is adding more members of its CoverGirlCollective influencer network, nine influencers who are part of a new program to take Instagram-worthy get-the-look content to the retail shopping aisle, a first for the brand.   Starting this summer, select in-store displays will feature trending beauty looks created by each of the new CoverGirl Collective members, sho...

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